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前言: 由於過去職務關係,我曾有和傳媒打交道,這「交道」是包括直接或間接的接觸,和主動或被動的聯絡。我以下所寫的不是政治文章,也不敢說是專業或專家言論,只不過是一些拋磚引玉的個人感想意見而已。
在最近奧運聖火事件的擾嚷中,各大傳媒出盡八寶,隨了有現場記者隊外,更有直升机在天上巡迴攝影,有駐外記者用快速的衛星電訊即時傳播,令在北美的消費者和市民,產生一個『秀才不出門,能知天下事』的自滿感覺。一些靠媒體為生的政客丶專欄作家丶和所謂「中國通」Old China hand,也就趁此机會,大發輿論,爭取市民的注意力和支持。
然而在地球的另一面,上萬億人所收聽到的新聞故事和結論,卻和西方社會報導的完全不同,他們接觸到的資料,主要是由官方控制或管轄範圍下的機構發來,而本地私營的傳媒,也多習慣性地看風駛舵,立場結論與官方的不差分毫。再者,群眾實在是很希望這個奧運成功,很多人覺得此事与中國民族面子尊嚴有關,有異議的就一定是無恥的「漢奸」丶「走狗」,如不天誅地滅,也会受眾夫所指,不疾而死!
同一件事件,而群眾的意見丶輿論丶怒火丶和不滿,卻就因為傳媒的報導而受影響擴大,在数天之間,大平洋丶大西洋東西兩岸的報紙丶電臺丶電視丶雜誌都推出有關的頭條新聞,希望增加讀者人數丶銷路丶和影響力。
(下回: 與傳播媒體打交道 (二): 我們是被牽著鼻子走的人? 還是投崖的旅鼠?)
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4 comments:
本來一番熱誠的去討論,
但看到各方面的不客觀和偏頗,
大家都好像缺乏了理智和獨立思考能力一樣,
任由野心分子和政客掀着鼻子走,
盲目的愛國情懷與一知半解的民主思維,
相方不斷發出無知不理智的吼聲,
一切看在眼裏,
着實使人氣餒!
新鮮人: 我也很同意您的見解,所以在下一篇文章,我有提及將您的意見,希望您不介意。
There are words for it: patriotism, nationalism and chauvinism. Both Western and Chinese news media have their own self-interests and their shares of bias and their governments have their own propagandas. How many reporters really take time to read through history books or thoroughly study the current event published by Chinese, Tibetan, or other countries before they did an interview or make a report? How many people make up their minds before they see both sides?
Keith: In the public relations PR world, it's "buyers beware". The readers will have to use their own subjective minds to judge objectively the often subjective opinions of others. As to whether a reporter takes time to do his/her homework, I think it depends very much on the individual and the professional guidelines of a particular country and/or organization (Reference: Wikipedia http://en.wikipedia.org/wiki/Journalistic_integrity ). Even with published guidelines and codes of conduct, there are still many cases of non-compliance and unprofessional behaviours, esp tabloids although mainstream news media are not immune either. I agree with that a "well-informed" public is becoming rare because media are trying to satisfy consumers' demand for on-the-dot, real-time, interesting news.
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